The Mud files in New
Bratz Brawls
I read an article by Ann Zimmerman called It’s the dolls
Rematch. It says that Mattel Inc., was going to court to prove once again that
Isaac Larian’s MGA Entertainment Inc.
stole the toy company’s intellectual property when it created the
popular Bratz doll line a decade ago and this case will determined who is the
rightful owner of the sultry looking of dolls. Also there case being
litigated in federal court in Santa Ana, Calif., will be devoted to dueling
allegations that each company engaged in a host of dirty deeds in an effort to
steal trade secrets. "This will be a remarkable trial," Judge
David O. Carter said during pretrial motions in the case in October, according
to a transcript. MGA alleges at least four former Mattel employees, with the
knowledge of Mattel executives, disguised themselves as retailers or toy
distributors and complete with fake business cards and dummy invoices and to
gain access to competitors' show rooms at toy fairs and glean information on
rivals' newest products, price lists and marketing strategies, according to
court documents. In an email
written by Mattel Chief Executive Robert Eckert that has been presented to the
court as evidence, he asks one of his executives if he wants him "to kill" a deal
between Mattel and video company THQ. It was who
made the Bratz videogames. Mattel disputes both allegations. Mike
Zeller, an attorney for Mattel, said the information that MGA claims was stolen
weren't trade secrets. "In many cases, MGA had released it to the public." Moreover, Mr.
Zeller says MGA's allegations about the events involving THQ are confused and
inaccurate. He says “it is reasonable and lawful for a company to
evaluate whether to do business with another company if it has concerns.” Mattel, for its part, accuses MGA
employees of sneaking into its showrooms to peek at coming products during toy
fairs, according to court documents. Then there is the allegation of purloined papers. Mattel alleges that MGA stole trade
secrets by encouraging Mattel employees from Mexico, Canada and the U.S. to
download Mattel documents before coming to work at MGA, according to court
documents.
I think this whole thing is cine of
amazing and crazy that dolls companies really had all these things going on.